In an article on the Wall Street Journal online last week, Ellen Gamerman looks at the public radio demographic situation in the United States, by also referring to legacy radio shows versus podcast. Some figures:
“By the end of the decade, NPR projects that younger listeners under age 44 will make up only around 30% of the overall audience for its member stations, compared with about 60% in 1985. Currently more than 80% of podcast listeners are under age 55, according to recent data released by Edison Research and Triton Digital.”
Click here to read full article on WSJ
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Gabriele Ruttloff
