How Truth was disrupted by Technology (via The Guardian)

Culture, Philosophy, and Humanity , Social technologies

“Social media has swallowed the news – threatening the funding of public-interest reporting and ushering in an era when everyone has their own facts. But the consequences go far beyond journalism,” Katharine Viner sub-titles her ‘long read’ on The Guardian last week. Further…

350 million Brexit NHS campaign bus“Increasingly, what counts as a fact is merely a view that someone feels to be true – and technology has made it very easy for these ‘facts’ to circulate with a speed and reach that was unimaginable in the Gutenberg era (or even a decade ago). A dubious story about Cameron and a pig appears in a tabloid one morning, and by noon, it has flown around the world on social media and turned up in trusted news sources everywhere. This may seem like a small matter, but its consequences are enormous.”

“When a fact begins to resemble whatever you feel is true, it becomes very difficult for anyone to tell the difference between facts that are true and ‘facts’ that are not. The [Brexit] leave campaign was well aware of this – and took full advantage, safe in the knowledge that the Advertising Standards Authority has no power to police political claims.”

“When ‘facts don’t work’ and voters don’t trust the media, everyone believes in their own ‘truth’ – and the results, as we have just seen, can be devastating.”

“As Emily Bell has written: ‘Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security.’”

Continue to read on The Guardian

Related topics:

Truth and Consequences

Emotion in Marketing

Digital Transformation of Business and Society

Nice clip from 2014 about the consequences of social media for humanity’s social life

Gabriele Ruttloff

Discuss

Cookies & Policy

By using this site you agree to the placement of cookies in accordance with our terms and policy.