Advertising Articles

The Internet’s Original Sin: Advertising

It’s not too late to ditch the ad-based business model and build a better web… The fiasco I want to talk about is the World Wide Web, specifically, the advertising-supported, “free as in beer” constellation of social networks, services, and content that represents so much

Rohit Bhargava: Sell something focused on content

According to Bhargava, one of the most frequent and grave mistakes he sees is when a startup thinks the only way they can make money is to sell advertising. The issue is that, as a startup, you don’t have enough people to successfully pull this

Personal Shopping with Watson

IBM’s Watson gets a taste for personal shopping bbc.com In 2007 IBM began a research project to build a super­com­put­er that could quick­ly and accu­rate­ly under­stand ques­tions. Seven years later, the com­put­er called Wat­son has shrunk in size and is now going mobile – IBM

US Consumption of Major Media

analyticisms: Lots of very interesting trends in this chart.  But beyond the obvious growth and, now, domination of digital media, we can’t help noticing that, within digital media, mobile passed online (call us obsessed with mobile everything).

The Future in Store

The Future in Store – Episode #6 (by PayPal Canada) Nice clip via Doug Stephens aka Retail Prophet