Communications & Marketing Articles

Antiwork: a radical shift in how we view “jobs”

Work will doubtless always be necessary, but hopefully reduced to a minimum. Bertrand Russell wrote that “the road to happiness and prosperity lies in an organised diminution of work”. But this seems unlikely to happen while work is framed as the virtuous side of a

How Can You Plan in a Future of Uncertainty?

Essentially it seems the best way to plan for uncertainty is to keep it simple, use technology to your advantage, tell people what you are doing and ask for help when you need it. As Amanda Palmer says, “we’re allowed to f***ing help each other.”

What our lives might look like in 2025

As we look ahead, the decade could be shaped by advances in nanotechnology, information technology, vertical farming, artificial intelligence, robotics, 4D printing, super-smart materials, neuroscience, the biological sciences and genetics. Brain uploads, mixed reality environments, and the Internet of Life are just a few things

How The Watch Industry Will Save Itself

But what happens when something comes along that renders Bordeaux growers hopelessly stranded and without financial supports? What happens when even Zima gets crushed by something new and strange. I understand what the fanatics are saying for I am one of them. But I also

Elon Musk donates $10M to ‘keep AI beneficial’

Elon Musk has decided to donate $10M to the Future of Life Institute (FLI) to run a global research program aimed at keeping AI beneficial to humanity. Musk, who warned last August that “we need to be super careful with AI. What sort of breakthrough

Facebook is a powerhouse, and its video player is about to take over

Facebook’s already considerable power in media is about to become dominant. The social network has already shown the ability to put content in front of millions of people at will, boosting traffic for media companies (particularly to smartphones). Now, it has turned that force toward

Evolution in fast-forward

By Tim Cole Humans have always lived in symbiosis with their tools. By inventing more and more sophisticated and intelligent tools, mankind has changed itself and become smarter over time. This is a natural process, and it is nonjudgmental. The mistake the prophets of doom

BIG MOTHER IS WATCHING YOU

Obviously, there are benefits to this optimized, quantified self, not least of which is the ability to make significant medical advances and alter the lives of those suffering from chronic, and often mystifying, illness. But there’s something to be said for the allure and beauty

The Military-Industrial-Googleplex is Creating Artificial Intelligence

One needs to understand why Hawking, Musk and many other AI experts are truly frightened about the potential uncontrollability of machine-learning and artificial intelligence as it relates to warfare. At the simplest level, Google’s DeepMind researchers are experimenting with what happens when programmers do not

Digital Bedouin seeks digital oasis

There is no avoiding the fact that digital networks will change the way we work. The question that remains, however, is this: How will we cope? After all, we can’t all hope to profit equally; there are always winners and losers. The Industrial Revolution, says