Ross Dawson Articles

Will Apple’s AR glasses be as transformative as the iPhone?

by Ross Dawson Augmented reality indubitably has the potential to transform our interface with technology and information.  Virtual reality can potentially take us into extraordinary realms, but always away from our everyday reality. Augmented reality (AR) can and will be woven into our everyday.

Ross Dawson’s Framework on Humans’ Role in the Future of Work

During one of his recent keynotes, TFA’s Partner in Sydney, Ross Dawson, presented his views on ‘Creating the Future of Work’. “For the last years in addressing the future of work I have often focused on the human capabilities that will drive value as machines become more