Al Gore’s new version of capitalism

A growing number of economists warn that ever shorter time horizons are destroying businesses and entire economies.

Since the publication of An Inconvenient Truth, Al Gore has become a partner in the Silicon Valley venture-capital firm Kleiner Perkins and is a member of the Apple board. He founded and chairs an advocacy group called the Climate Reality Project, travels constantly for speeches, and has published several books.

One of his latest investment projects is Generation, a dedicated to long-term investing, integrated sustainability research, and client alignment consultancy. The company’s investment approach is based on the conviction that sustainability research integrated into a rigorous traditional investment process can deliver superior investment returns.

The Atlantic recently published an interview with Al Gore on his Planet-Saving, Capitalism-Subverting, Surprisingly Lucrative Investment Secrets and a whole new version of capitalism he wants to create:

“The most sweeping way to describe this undertaking is as a demonstration of a new version of capitalism, one that will shift the incentives of financial and business operations to reduce the environmental, social, political, and long-term economic damage being caused by unsustainable commercial excesses. What this means in practical terms is that Gore and his Generation colleagues have done the theoretically impossible: Over the past decade, they have made more money, in the Darwinian competition of international finance, by applying an environmentally conscious model of “sustainable” investing than have most fund managers who were guided by a straight-ahead pursuit of profit at any environmental or social price.”

Posted by Rudy de Waele aka @mtrends /

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