Posts Tagged ‘advertising‘

Online ad spending to pass by TV soon

…That said, PriceWaterhouseCoopers expects 2016 to be an especially lucrative year for television, with both the Summer Olympics and US presidential election taking place then. As usual, mobile is picking up speed with no slowing down in sight. Read more from Quartz via Pocket

Can anything curb the dominance of the internet’s big guns?

The internet companies bargain hard to ensure that the new rules will not destroy their business, and the regulators and spies meet them there – it’s inconceivable that a regulator would tell Google that it must change its search business so fundamentally that it had

The Cost of Paying Attention – via NYTimes

What if we saw attention in the same way that we saw air or water, as a valuable resource that we hold in common? Perhaps, if we could envision an “attentional commons,” then we could figure out how to protect it. Read more from The

NYT Readers Spend Same Amount of Time on Paid Posts as News Stories

Readers of the New York Times are spending roughly the same amount of time on advertiser-sponsored posts as on news stories, according to Meredith Levien, the executive vice president of advertising for The Times…Ms. Levien said that the notion of brands being able to tell

The Internet’s Original Sin: Advertising

It’s not too late to ditch the ad-based business model and build a better web… The fiasco I want to talk about is the World Wide Web, specifically, the advertising-supported, “free as in beer” constellation of social networks, services, and content that represents so much

Rohit Bhargava: Sell something focused on content

According to Bhargava, one of the most frequent and grave mistakes he sees is when a startup thinks the only way they can make money is to sell advertising. The issue is that, as a startup, you don’t have enough people to successfully pull this

futuristgerd: Datawars and the future of Advertising: Futurist Speaker Gerd Leonhard at Guardian Ad Summit (by Gerd Leonhard) One of my best talks on this topic. You can download the slides via my blog

8bitfuture: New campaign transmits ads directly into your skull. The German wing of Sky TV is working on an advertising campaign to transmit ads directly into commuters skulls on public transport, using bone conduction technology. When a commuter leans against the window, he or she

Yahoo files patent for social influence-based advertising

Link: Yahoo files patent for social influence-based advertising Yahoo has published a patent detailing how ad charges could be based on a viewer’s “social influence”. The US firm suggests that marketers could bid against each other to target users perceived to have a high degree

futuramb: futuristgerd: (via The Joy of Not Being Sold Anything – By Banksy) This sign speaks for itself about the current state of humanity and where we are heading in the future…