Posts Tagged ‘advertising‘

smartercities: IBM Turns Ads Into Useful Urban Furniture | Fast Company Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe? IBM believes that city life can

futuretechreport: Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cell Phone. “Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes a wafer-think solar panel and phone plug, to promote the Nivea Sun line of skincare products.” For more details

futuramb: What 3-D Printing Means To The Future Of Advertising | Co.Create: Creativity Culture Commerce Advertisers will be forced to reconcile their physical outputs in the world in a way that spitting out spots and microsites never faced us with. Or, said differently, our ad

searchengineland: The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world

Advertisers Are Now Tracking Your Behavior Across Various Devices

Link: Advertisers Are Now Tracking Your Behavior Across Various Devices infoneer-pulse: Think that your mobile browsing habits exist in a different world than the content and ads you view on your PC? Until recently, you’d have been correct, but now advertisers are coming up with

Jonah Berger on virality

fastcompany: “We trust our friends. We don’t trust ads.”—Wharton professor Jonah Berger on virality at Innovation Uncensored New York 2013.

People don’t read ads. People read what interests them – sometimes it’s an ad. The 5Cs of Really Great Content Marketing (h/t om)