Posts Tagged ‘branding‘

IBM’s Policy on Social Media – Jon Iwata

In today’s never-unplugged world, you’re never not a spokesperson for your company. Everything you say on social media is intrinsically linked to your employer’s brand. Read more from Big Think

Brand success in an era of Digital Darwinism

Digitization is steadily becoming the main pathway for consumer journeys. The number of digital touchpoints is increasing by 20 percent annually as more offline consumers shift to digital tools and younger, digitally oriented consumers enter the ranks of buyers… Read more from McKinsey & Company

The Un-Marketing And Re-Marketing Of Whole Foods

If you are like most people, you have passed by a Whole Foods Market, stopped into a Whole Foods Market, and heard the joke about Whole Paycheck… but you’ve never seen an advertisement for Whole Foods Market. That’s because, as an organization that hates marketing

Marketing: Less guff, more puff | The Economist 4*read

Link: Marketing: Less guff, more puff | The Economist 4*read Brands want deeper and more profitable relationships with consumers in exchange for the trust they hope to inspire. Marketers are stretching their notions of what brands stand for and smudging the distinction between advertising and

Millennials favor brands with a sense of purpose: baking that in to brands is a form of usability. Tom Morton, EURO RSCG New York. “The Future of Advertising”( via peterspear) “As brands and media become more digital, usability becomes more important.  The data explosion that

If the past ten years were about developing content in the social channels (in order to provide value, humanize the brand, be present in search engines and more), the next five years will be about the brands that can actually create a level of utility

Advertising in 2020: Ads need to answer questions!

Link: Advertising in 2020: Ads need to answer questions! Technology will be the catalyst for all this change. Advanced analytics will be able to sense interactions and respond in real-time with content tailored to every customer “touch.” NFC chips in phones, as well as smart

Advertisers Should Act More Like Newsrooms – says HBR essay

Link: Advertisers Should Act More Like Newsrooms – says HBR essay The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction. February 18, 2013 at

Youtube’s evolution from cute cat videos to Gangnam Style | SmartPlanet

Link: Youtube’s evolution from cute cat videos to Gangnam Style | SmartPlanet In previous year-end lists, amateur viral videos at least shared the spotlight with videos that were professionally produced. This year, however, only one video, a father calling out his daughter for a Facebook