A nicely illustrated study by Goldman Sachs, headed: “One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to
Posts Tagged ‘consumer behaviour‘
Link: Interview with Gerd Leonhard on RadioLIVE NZ RadioLIVE in Auckland, New Zealand interviewed Gerd Leonhard on September 13, 2012. Part I: “How do you find that businesses are adapting to a planning paradigm that is these days subject to to constant disruption.” … listen
As seen on Motorola.com: “Delegates at this year’s VLF heard from, Gerd Leonhard, described by the Wall Street Journal as one of the world’s leading futurists in the world, and author of The Future of Content (2011). Gerd outlined his vision for the future of
A panel of experts will analyse data collected from a detailed survey of 2,500 digitally-active consumers commissioned by Wiggin. This survey is a comprehensive audit of consumer attitudes to content, platforms and devices.Request your invite by April 13 at Wiggin LLP at DES@wiggin.co.uk
Published by JWT end of 2011: “In our seventh annual year-end forecast of trends for the near future , continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of…read on.” JWT 10 Trends for 2012
June 9 -10 2011, WAN-IFRA‘s 2011 Newsroom Summit took place in Zurich, Switzerland. From the summary of presentations, here’s Gerd Leonhard’s topic: “People of the screen consume information differently,” says Gerd Leonhard, CEO of The Futures Agency: you cannot think of them as you think of
Penelope Jenkins at the University of Warwick Knowledge Center, and based on Gerd Leonhard’s talk at TEDxWarwick, March 2011: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product?
Based on Gerd Leonhard’s talk at TEDxWarwick 2011, Penelope Jenkins wrote on the University of Warwick’s online Knowledge Center: “The internet is heralded as a quick way to buy products and services, but in reality how easy is it to source and use a product?
March 25, 2011 by Paul Marsden wrote:” Quick 10 point summary and embed of a useful presentation by The Futures Agency‘s Gerd Leonhard on the rise of the social consumer. It’s big picture, thought provoking stuff: Technology takes power from brands and retailers and puts