Posts Tagged ‘consumers‘

CI’s New Strategy: use global consumer power to tip the scales

Imagine a world where individuals are as powerful as the governments and corporations they interact with. A global marketplace where consumers have the power to challenge unfair, unsafe and unethical corporate practice – and win. Read more via Consumers International

Marketing: Less guff, more puff | The Economist 4*read

Link: Marketing: Less guff, more puff | The Economist 4*read Brands want deeper and more profitable relationships with consumers in exchange for the trust they hope to inspire. Marketers are stretching their notions of what brands stand for and smudging the distinction between advertising and

The Hopeful Continent: Africa Rising

After decades of slow growth, Africa has a real chance to follow in the footsteps of Asia.The Economist, Dec 3rd, 2011, from the printed edition. The shops are stacked six feet high with goods, the streets outside are jammed with customers and salespeople are sweating