Posts Tagged ‘content‘

The Cost of Paying Attention – via NYTimes

What if we saw attention in the same way that we saw air or water, as a valuable resource that we hold in common? Perhaps, if we could envision an “attentional commons,” then we could figure out how to protect it. Read more from The

The Content Marketing Revolution

The content marketing revolution signals more than a mere marketing fad. It marks an important new chapter in the history of business communications: the era of corporate enlightenment…The phenomenon of content marketing and brand publishing has unfolded rapidly because it responds to consumer preference. According to

Disruptive Change Means Our Wildest Dreams Are Within Reach

The only option we have to surf atop the tsunami, rather than be crushed by it, is constant and continuous education and emersion in these exponential technologies to understand what you can use to reinvent yourself and your business every year…While some see this increasing

Rohit Bhargava: Sell something focused on content

According to Bhargava, one of the most frequent and grave mistakes he sees is when a startup thinks the only way they can make money is to sell advertising. The issue is that, as a startup, you don’t have enough people to successfully pull this

futuristgerd: These are some of my recent ‘bottom lines’ on the Future of Media. Read more on my new blog at  Download most of my books incl. The Future of Content (2011) for free, via GerdCloud (my shared-items dropbox folder). Watch some videos of

searchengineland: The folks at WordStream have put together an excellent infographic covering 20 different ways that Google has a mobile presence. Even if you might not agree with WordStream’s assessment of how effective particular areas are, it’s a great guide for navigating the mobile world

People don’t read ads. People read what interests them – sometimes it’s an ad. The 5Cs of Really Great Content Marketing (h/t om)

It is a great time to invest in content

om: Content is king at a certain time. And I think content is king now. It’s the best time in the last eight years to invest in digital content companies. Ken Lerer of Lerer Ventures, The Huffington Post & BuzzFeed in a conversation with me earlier