On 11 September Gerd Leonhard will speak at the RDV Media event in Montreal. By 2018, about five billion people will be connected, and technology will have changed the very foundations of the business world. While today’s new models will in turn be questioned, what look
Link: Skinner Marketing: We’re the Rats, and Facebook Likes Are the Reward – Atlantic Mobile Skinner’s critics were prescient. They were right about control but wrong about the controllers. Our Internet handlers, not government, are using operant conditioning to modify our behavior today. June 11,
Link: A Futurist Looks at the Future of Marketing – Dana Rousmaniere – Our Editors – Harvard Business Review By 2020, most interruptive marketing will be gone. Instead, marketing will be personalized, customized, and adapted to what I have expressed as my wishes or opt-ins
Link: A Day in the Life of a Digital Editor, 2013 – Atlantic Mobile And while advertisers paid less, there was always more stuff for people to read. All kinds of writing poured onto the web. The median post was much worse than a random
Link: Reed Hastings on Arrested Development, House of Cards… Netflix now has about 30 million streaming subscribers worldwide, more than 25 million in the United States, in addition to about 8 million people—admittedly dwindling daily—who still pay to get DVDs in the mail. At $7.99
Link: The Morning Briefing: The state of food in 2012 | SmartPlanet 4.) Enough to go round but millions still starve. Food has never been such a global issue. Some 1.5bn overweight and obese adults share the planet with 870m chronically hungry people, and governments
Link: Skift Report: 13 Global Trends That Will Define Travel in 2013 by Skift We believe these 13 trends, by no means exhaustive, will help define travel and many other interconnected sectors: Everyone wants a Chinese tourist Ancillary fees are the new normal Last-minute mobile
Link: The 8 most disruptive events of 2012: oil production to explode For Saudi Arabia, 2012 marked a year of growing apprehension as a frightening trend emerged: that by the end of the decade, according to mid-range forecasts, two new hyper-producers—Iraq and the US—will be
Link: The Morning Briefing: The state of food in 2012 | SmartPlanet 4.) Enough to go round but millions still starve. Food has never been such a global issue. Some 1.5bn overweight and obese adults share the planet with 870m chronically hungry people, and governments
Link: Mobile Futures: rebooting everything It’s not only newspapers and magazines that are wrestling with this – though, of course, the announcement by Newsweek that it’s going digital-only next year shows that they’re in the frontline. (“Is Heaven real? Newsweek intends to find out”, as
